Social Media

Social Media

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ISBN: 9788120792098
Language: English

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Description

"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use.

This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication.

Other Details

Publisher Sterling Publishers Pvt Ltd
ISBN 9788120792098
Publishing Date 07-Dec-2013
Language English
Territorial Rights
Worldwide

Formats


This eBook is available in the following formats:

EPUB (Adobe DRM)

Format Type EPUB (Adobe DRM)
Language English
Digital Rights Management Implemented
Reading Allowed
Copying Not Allowed
Printing Not Allowed
Expiration Never Expire
Software Requirements Adobe Digital Edition Ver 1.7
Suitable Devices Windows, Mac, Sony Reader, iRex Reader

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